Latinas are savvy shoppers
Studies confirm that we beat the rest of the population when it comes to finding good deals at even better prices.
Take a peek inside my closet. That burgundy Ann Klein dress was $12 at a consignment shop. The Ann Taylor wool slacks next to it were $25 at an outlet store. Oh, and the Talbot’s, Oxford-style shirt in there is a super find: $5 at a Salvation Army store.
I don't like to shop. I cringe when I think of the mall. But since I have to wear clothes and dress my kids anyway, I figure I might as well make it as painless as possible by buying pretty things at great prices. Yes, I am a shameless bargain shopper. But don't get me wrong, by buying inexpensive things I do not mean cheap things. No, ma'am. There is a huge difference between the two and I can spot it at a glance. I take pride in finding top quality items at laughable prices.
This “talent” of mine, however, is hardly exclusive to me. I learned this week while listening to an NPR show that Latinas are the savviest shoppers out there. Go us! A quick Google search confirmed it. Several marketing studies say our skills at finding good things at good prices are better than those of the rest of the population.
Consider this: A study by WSL/Strategic Retail says 60 percent of Latinas consult mobile apps before going shopping, thus hitting the malls with knowledge of where the deals are; 75 percent of us clip coupons, and 53 percent of us download them. But this is my favorite tidbit: for 43 percent of us the grand prize is a name brand item and we will get as creative as possible to avoid paying full price.
And remember, inexpensive and cheap are two different things. To snag a true deal it may mean waiting for the price to come down or searching online for the item until we find a vendor that offers it at the desired price or negotiating the price down. Never underestimate the power of negotiations when applicable.
The most recent “name brand” item I got was a nice foreign car. I leased it, which means my monthly payments are lower anyway, but I still wasn’t happy with what my monthly payments would have been. The salesman got on my nerves very quick because I don't speak fluent car salesman and he didn't speak straight forward English (or Spanish). So I enlisted a friend who is ridiculously good at it this and walked out of the dealership with a lease that is $89-a-month less than the original price.
Best of all - and key to this conversation - I can comfortably afford the monthly payments. It doesn't do any good to get a great price on something one can't afford anyway like, say, a $5,000 Valentino gown previously priced at $10,000.
So, what good bargains have you recently nabbed?