All Latinas have their own secretos de belleza and they are now being shared with the world through LatinZine.

On any given week, at least two or three Latinas seeking permanent cosmetics travel from as far as Houston, San Antonio, and even across the Mexican border to visit certified technician Irene Botello at her Beauty Studio in McAllen, Texas.

Why are they willing to travel as far as the Rio Grande Valley? Well it's for the affordable prices she offers, but also more importantly to see a certified professional with good experience. After all, this is permanent -as in forever- makeup. Skills count.