Latina fashion bloggers grow their influence on style world
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The fashion world over the last couple of years has gone through quite a metamorphosis thanks in large part to the ever-growing power of fashion bloggers. These style bloggers have garnered such influence and gathered so many fans that not only have the big glossies like Vogue and Elle featured them, but many designers have turned to them for brand consulting and collaborations.
And in this group of trendsetting, influential bloggers, one of the biggest groups is the Latina fashion bloggers.
Mexico-born Andy Torres is one such pioneer in the world of Latina fashion blogging. Torres is the face behind the blog StyleScrapbook. Currently a resident in Amsterdam, the brunette beauty has been the spokesperson for contemporary clothing brand Mango and has played designer for brands like Kipling. Most recently, she was the hostess for a TV series called "Click" that aired all over Latin America for Cosmopolitan TV.
Torres started her blog in 2007 and is beloved by many for her style and down-to-earth charm. On her blog she features everything from posts of her mixing high end labels with more affordable brands like H&M to tutorials on how to do hair as well as in music videos.
Fashion blogger Julie Sarinana, also of Mexican descent, lives in Los Angeles and writes a popular blog called SincerelyJules. The petite stylist likes to feature pictures of her modeling different brands she loves as well as post Polyvore collages of her favorite finds. When it comes to opportunities, Sarinana serves as a contributor to Glamour Magazine where she writes blog posts for the glossie's Glamour Young and Posh blog. The prestigious job puts her next to top bloggers such as Street Peeper, The Glamourai, and Style Bubble.
In New York, Mercedes Sanchez who is of Dominican descent runs her blog BeChicMag. Sanchez's blog specializes in beauty and fashion with readers between the ages of 18 up to 49 who turn to her sight for information on trends, celebrity looks for less, product reviews, and giveaways.
Sanchez launched her blog in 2006. Since then she often lends her style expertise on camera for segments on Univision and Telemundo. She also has a syndicated fashion and beauty column with Impre Media where her bilingual articles are published in newspapers throughout the United States.
"My blog has led me to six consecutive years of Fashion Week including Capital Fashion Week in Brazil, magazine spreads, and television segments. No day is the same in the blogging business. It's definitely a hustle, but I love it," said Sanchez.
In Miami, bloggers like Daniela Ramirez and Carmen Ordonez have a major impact when it comes to bargain shopping.
Ramirez who hails from Venezuelan originally started penning her blog Nany's Kloset in Spanish a few years ago. Then, she added English to it to grow her audience. Having a bilingual blog has helped her grow in leaps and bounds said Ramirez.