Thanks to the internet, telenovelas transcended the Hispanic market
Not even legendary telenovela writer Delia Fiallio could have imagined an episode where telenovelas transcended the Hispanic market. But thanks to the internet, in 2012 that is the reality. Telenovelas have managed to hook audiences all around the world and they're only getting more popular.
Six years ago, Nielsen Media Research issued its first national television ratings of telenovelas in the United States. Since then, the love affair with novelas' potential viewership and revenue has exploded. So much so, that Univision recently launched TLNovelas, a 24-hr telenovelas replay channel, and a novella APP that lets viewers watch episodes on the go and have live interaction with actors.