Wed, 02 May 2012 15:47:30 GMT | By Viviana Fernandez

Why are so many Latinos fascinated with beauty pageants?

Venezuela has produced more Miss Universe than any other country in the world. In neighboring Colombia, there are about 400 beauty pageants held each year. Why?


Eva´s Ekvall book

Out of focus, Eva´s Ekvall book

LatinZine:Are beauty pageants detrimental in any way for women or society?
OS:
Not at all. On the contrary, beauty queens are models that set up examples to follow and instill values. They have a social role to fulfill, and that is extremely important for the society.

LatinZine:Why do you think that so many Latinos/as are such loyal fans of Beauty Pageants?
OS:
Because Beauty Pageants are something close to us; as Latinos we love beauty, we appreciate beauty. It is something that is part of us, part of our lives, and we identify with it.

Sousa declinted to answer the following questions:
-Last year you said that some of the "feas" follow you around while doing the auditions for Nuestra Belleza in different cities in the U.S., but that you have it very clear that the show is Nuestra Belleza. How do you categorize someone as "fea"?

-What was your reaction when you first saw a picture of a bald Eva Ekvall after her cancer treatment? Did it change your perception of beauty in any way?

"Unfortunately, I must also apologize as I regret to inform you that I do not expect you to receive answers to the questions that were omitted. I hope you understand, said Todd Jamison,Venevision's Public Relations Director.

Daunting questions to answer for the "beauty queen machine" who has many young Latin women dreaming about wearing THE crown, just as Eva once did. Ironically, many would argue that it wasn't until she lost her hair, eyebrows and eyelashes that she made the largest lasting impact in society as a whole.

Some experts argue that beauty pageants are nothing but a business which treats women as objects. We will have their point of view in Part II of this report.In the meantime, we want to know what is your opinion about latinos' fascination with beauty pageants?

---

Related articles:

- Are Beauty Pageants Really Just a Big Business?


(Continued)
3Comments
May 14, 2012 3:37AM
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Perhaps they need to hang on to these dreams, since many of their other aspirations are being thwarted by their rulers.
May 14, 2012 10:56AM
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It is not just the Latin Culture that promotes a standard of beauty, as we can see in the Miss Universe and Ms.World competitions. As the mom of a young teen who has partcipated in the local Miss Outstanding Teen of America pageant, the teen part of the Miss America pageant, I have seen behind the curtains, and know that the fun and comadarie among the contestants is real- but after the crowning and the let down of not placing in the top five , many of these young teens are deeply concerned about their looks- to the point of wanting to have this or that changed by surgery. There is a lot of money won by the winners based on their looks.  We need to once again focus on our young women and girls that their strength comes from the beauty of thier intellect and personality, that a perfect nose and the magic of Max Factor is not the complete package. Even a beauty can have insecurities because they are trying so hard to be a perfect for a standard that does not exist except in fairy tales.  My daughter is a very pretty girl- inside and out- as are her friends- and I hope she remembers that even beautiful woman can be ugly in attitude and to remember that no matter how many crowns she may get, she needs to be aware of her actions. Mother Teresa probably would not have even got past round one in a beauty contest, but the beauty she left in this world cannot be measured.

 

May 14, 2012 8:37AM
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This is one of the most important questions to raise among Latinos. Everyone's ideas of beauty also shape their self esteem and their relationships with others. If we want to be truly valued for who we are, for our qualities and not just our appearance, we need to re-examine the stereotypes of "ideal" beauty and behavior that have been ingrained in us by our culture and perpetuated by marketing, including beauty pageants.
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